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alice McCall: Communications, May 2021

Alice McCALL’s brand revisits a marked golden era of diverse appeal and disco glam.

For the label’s Resort ’22 collection, The Concierge was appointed to manage all show front-of-house, guest list, VIP and talent dressing, in addition to pre and post-show media opportunities. This nostalgic nod to the ever-inspiring ’60s and ’70s with flashings of the ’80s was one that media simply couldn’t look away from. 

The Results?

80+ media clippings

9 print clippings

381, 133,091 in media reach

59,110,000+ million in Social Reach

758+ Social Media clippings

Historically, the brand has always been heavily influenced by a vintage collection of colour, textures and nostalgia — meaning the Resort ‘22 Collection aptly titled, ‘Discoteca’, is no different. 

The textural allure of sparkle, metallic lurex crochet, embroidered floral applique, fashion denim, ornate hardware and satins cascading down the runway are best described as a vintage polaroid of that ‘decadent evening out’. Tones of metallic plum, psychedelic marbles, mid-century modern florals and disco ferns are teamed back with French vanilla, creamy shades of panacotta, mocha and clay making each design an individual ode to a time in history’s past.

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