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Givenchy: Influencer Partnerships, November 2021

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Givenchy presents its new essential handbag by Creative Director Matthew M. Williams: the 4G.

With its architectural lines and distinctive attitude, the 4G immediately caught attention when it debuted in the Pre-Fall 2021 collection. A fresh take on an already-iconic emblem, it preserves the perfect symmetry prized by Hubert de Givenchy while reflecting the cosmopolitan air and clean, crisp aesthetics Matthew M. Williams has established for the House.

It is both modern and timeless, the ideal signature for any silhouette, by day or by night.

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The Concierge strategically aligned with select Australian tastemakers to showcase their 4g by designing lived-in content. This called for each individual ‘cool girl’ to showcase their own signature aesthetic, interpreting Givenchy in newly-imagined ways.

Notable talent who brought this campaign to life included Kaity Modern and Yan Yan Chan.

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