KitchenAid: Communications, February, 2021
Iconic kitchenware brand KitchenAid appointed The Concierge to its end-to-end communications remit activation strategy, strategic partnerships and a curated influencer program across Australia and New Zealand.
An integral focus is to establish brand noise in the local market via earned media pitching (aka, to relevant media outlets), plus a strong push of branded events and partnerships.
In our first quarter with the brand, The Concierge is responsible for the launch of the Colour Of The Year campaign — a series of cooking masterclasses in partnership with the likes of Arnott’s, Harris Farm, Katherine Sabbath and Steve and Amanda Cordony.
The brand is an ongoing agency client, and a stalwart in the Australasian kitchen appliance space.