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KitchenAid: Communications, February, 2021

Iconic kitchenware brand KitchenAid appointed The Concierge to its end-to-end communications remit activation strategy, strategic partnerships and a curated influencer program across Australia and New Zealand.

An integral focus is to establish brand noise in the local market via earned media pitching (aka, to relevant media outlets), plus a strong push of branded events and partnerships.

In our first quarter with the brand, The Concierge is responsible for the launch of the Colour Of The Year campaign —  a series of cooking masterclasses in partnership with the likes of Arnott’s, Harris Farm, Katherine Sabbath and Steve and Amanda Cordony.

The brand is an ongoing agency client, and a stalwart in the Australasian kitchen appliance space.

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