KitchenAid: Food Truck Activation, 2021
Introducing KitchenAid on Wheels, presented by Cake Boi and Bistro Morgan to celebrate the design-forward, limited edition, light & shadow stand mixer,
Over 2 states, 2 charities, 4 days and 1 food truck in collaboration with two of the nation’s favourite foodies Morgan Hipworth and Reece Hignell.
Shining a spotlight on highly textural, premium design, KitchenAid reveals its most artful appliance to date, the Limited Edition Stand Mixer, Light & Shadow.
The design-forward appliance is an ode to the maker, acknowledging that their passion and creativity in the kitchen is not tied to traditional boundaries, but instead driven by inspiring moments throughout each and every day.
Light & Shadow reflects how inspiration can strike at any time, whether day or night, in big or small ways. Through the contrast of light and dark, compelling textures and exceptional styling, the sun-soaked sand toned mixer and the dark black studded tactile bowl, Light & Shadow reflects the contrast in times throughout a day that the maker is inspired to come to the kitchen.
To celebrate KitchenAid will be co-creating a Sydney + Melbourne food truck pop for 2-days in each state.