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MARAIS: Influencer Partnerships, July, 2021

The_Concierge_Influencer_Relations_Australia_Marais
The_Concierge_Influencer_Relations_Australia_Marais
The_Concierge_Influencer_Relations_Australia_Marais
The_Concierge_Influencer_Relations_Australia_Marais

As part of a distinct social series aptly titled #MyMarais, we tasked  Nadia Fairfax and Petra Mack to create styled reels that showcased how they curated their Marais outfit.

This is now an ongoing series for our long-term agency client, designed and executed by The Concierge.

MARAIS is a multi-brand boutique housing a unique and highly curated selection of international luxury designers.

The boutique took residence in 2004 inside the former Turkish Bath House inside the coveted Royal Arcade, Melbourne. Inspired by a Parisian apartment aesthetic, highlighting uninterrupted French walls and parquet flooring, the boutique’s reputable approach in Australia welcomed renowned brands including Givenchy, Balenciaga, Celine and Alexander McQueen.

By 2014, MARAIS welcomed a two-floor womenswear boutique at the Parisian end of Bourke Street as a continuum to the brand’s empire. The boutique’s interior took inspiration from the ambience of a medieval castle when crafting the now-iconic interior. The 3000-crystal chandelier plays centrepiece with a bespoke drawbridge-inspired hallway design, adorned with knightly mannequins showcasing new season arrivals.

While the men’s and women’s boutiques boast distinctly different aesthetics collective, MARAIS is focused on curating visionary seasonal collections aligned with each of the boutique’s DNA.

MARAIS’ multi-brand concept has also given way to exclusive partnerships, events and boutique pop-ups allowing the MARAIS boutiques to stand out as its own brand, rarely seen in the Australian luxury space.

May we check you in now?