Nude Lucy: Communications, November 2021
Cult Australian fashion label Nude Lucy called on The Concierge to mark the launch of Nude Swim.
The capsule has been designed to sit in line with the main collection, embodying the DNA of the Nude Lucy brand, whose mission is to offer a lifestyle wardrobe inspired by a relaxed, coastal Australian way of life.
In lieu of a traditional campaign shoot, we aligned with a slate of wellness tastemakers to craft the visual identity of Nude Swim. Scroll on to see the creators doing what they do best — breathe, live and tell a brand’s story.