Nude Lucy: Communications, August 2021
The launch of Nude Active by Nude Lucy The Label was a momentous introduction of athleisurewear for the much-loved Australian fashion label.
The Concierge recognised the value of feeling, wearing and moving in this premium recycled fabric, so immersion was key. In lieu of a traditional campaign shoot, we aligned with a curated selection of wellness tastemakers to encapsulate the look, feel and vibe of Nude Active. Keep scrolling to see the creators.