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Nude Lucy: Communications, August 2021

The launch of Nude Active by Nude Lucy The Label was a momentous introduction of athleisurewear for the much-loved Australian fashion label.

The Concierge recognised the value of feeling, wearing and moving in this premium recycled fabric, so immersion was key. In lieu of a traditional campaign shoot, we aligned with a curated selection of wellness tastemakers to encapsulate the look, feel and vibe of Nude Active. Keep scrolling to see the creators.

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