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Off — White: Communications, 2021

Off-White enlisted the help of The Concierge Agency to rollout its debut Australian-only exclusive capsule collection in 2020.

The Italian fashion label — founded by late designer Virgil Abloh — summoned us to generate brand awareness in a local market via curated, clever and tactful media pitching, compounded by bespoke talent product seeding. The result? A finessed flow of sartorial press, and Off-White’s capsule on the backs of key Australian tastemakers.

 

 

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